Who Is VARS Technology Ltd?
VARS Technology Ltd is a leading UK-based software and security technology company, renowned for its cutting-edge solutions in forecourt protection, fuel theft prevention, and parking management.
Established in October 2019 and headquartered in Blackpool, England, the company has rapidly gained recognition across the UK and parts of Europe for its proprietary ANPR (Automatic Number Plate Recognition) and AI-driven security systems.
With a strong focus on protecting forecourts and retail environments, VARS Technology provides real-time threat alerts, facial recognition systems, and automated debt recovery tools. These services are trusted by some of the UK’s largest fuel operators, including EG Group, to deter theft and generate revenue from parking infrastructure.
The company’s commitment to security, customer satisfaction, and innovation is evident in its growing list of accreditations, strategic partnerships, and award wins, including the 2025 BIBA Innovative Business of the Year and the 2024 APEA Health and Safety Excellence Award.
Who Leads VARS Technology Ltd and What Is the Company’s Structure?
VARS Technology Ltd operates under a multi-director leadership model, with experienced British professionals from diverse technical and business backgrounds.
| Name | Role | Appointed | Date of Birth | Nationality | Country of Residence |
| Andrew John Charles Dodds | Director | 4 Oct 2019 | Nov 1970 | British | England |
| Simon Guy Dunkerley | Director | 18 May 2020 | Dec 1972 | British | England |
| Paul Martin Fuller | Director | 18 May 2020 | Jul 1984 | British | England |
| John David Garnett | Director | 18 May 2020 | Sep 1981 | British | England |
| Lewis James MacCallum | Director | 18 May 2020 | May 1999 | British | England |
Together, the directors bring decades of experience in software development, AI integration, customer service, and business scaling, making VARS a trusted partner for forecourt operators looking to mitigate losses and generate new revenue.
What Is the Capital Strength and Financial Position of VARS Technology Ltd?
Since incorporation in 2019, VARS Technology Ltd has demonstrated robust growth, both in terms of capital investment and operational scale. The company files annual accounts, with the most recent financial statements made up to 31 March 2025 and the next due by 31 December 2026.
While specific turnover figures are not publicly disclosed, company performance metrics suggest strong financial health and rising client adoption.
Financial Overview:
| Attribute | Detail |
| Company Status | Active |
| Incorporation Date | 4 October 2019 |
| Company Type | Private Limited |
| SIC Code | 62012 – Business and Domestic Software Development |
| Reporting Period | Annual accounts up to 31 March |
| Capital Investment | Privately held |
| Certification | ISO 27001 – Information Security |
| Accreditation | Secured by Design (SBD) – UK Police-recognised security standard |
These indicators reflect a financially stable and operationally secure business, backed by investment in proprietary technology, compliance protocols, and customer-centric innovations.
What Services and Features Does VARS Technology Ltd Offer?
VARS Technology Ltd offers a suite of intelligent solutions designed to reduce retail crime, improve operational efficiency, and convert forecourt overheads into revenue streams. Here are the core services:
1. Forecourt Protection Systems
- ANPR (Automatic Number Plate Recognition): Detects and flags known offenders on entry, linked to a national/global watchlist.
- Real-Time Alerts: Audio/visual warnings to site staff on arrival of flagged vehicles.
- Facial Recognition (VARS Face): Identifies individuals with previous offences and alerts staff discreetly.
2. Payment Recovery & Drive-Off Management
- Offender Pursuit: Partners with DCBL (Direct Collection Bailiffs Ltd) to recover losses from fuel theft or unpaid services.
- Revenue Return: All recovered funds are returned to the forecourt operator.
- Drive-Off Reporting: Allows real-time incident logging via touchscreen systems at the point of sale.
3. Parking Management Systems
- Overstay Enforcement: Charge collection for unauthorised extended parking.
- Paid Parking Integration: Setup and manage chargeable parking areas.
- EV Bay Management: Ensures proper usage of electric vehicle charging spaces.
Key Figures from 2021 (6-Month Average):
| Metric | Performance |
| Fuel Loss Reduction | Up to 80% |
| No Means of Payment (NMoP) Recovery | 90% |
| Satisfaction Rate | 100% |
| Profit Sharing from Parking Revenue | Yes |
These data points underline the cost-saving and income-generating capabilities of VARS’ systems, trusted by businesses ranging from independents to national chains.
What Are Clients and the Public Saying About VARS Technology Ltd?
Client and public feedback on VARS Technology Ltd presents a contrasting picture, highlighting strong approval from business users alongside notable concerns raised by individual consumers
Business Client Testimonials (From VARS Website):
- “The whole process could not have been easier… VARS will be rolled out across EG Group’s UK estate.” – Sameer Ali, Fuel Loss Officer
- “We get our money back from drive-offs and the system pays for itself.” – Valli Forecourt
- “Dramatic drop in theft. Easy to use. Great customer support.” – Kumar Sharma, Sharma Garages
- “The best investment we’ve made. Highly recommended.” – Guy White, Shell Horncastle
Public Reviews (From Independent Sources Like Trustpilot):
Despite commercial success, VARS Technology has faced criticism from individual consumers:
- Alleged Fines Without Justification: Customers have reported receiving drive-off notices or parking fines even after paying, often with proof.
- Lack of Communication Channels: Many users report no phone number for appeals, and emails going unanswered.
- Appeals and Escalations: Disputes are frequently passed to debt collection or legal action before resolution attempts.
- System Inaccuracy: Errors such as cashier input mistakes have led to undeserved penalties.
“This company is a scam. Accused me of driving off without paying. No proof provided.” — (Trustpilot Reviewer)
This discrepancy between B2B endorsements and B2C complaints indicates strong product utility but possible challenges in consumer relations and dispute resolution.
How Can You Contact VARS Technology Ltd?
VARS Technology Ltd offers limited direct contact options to the general public but provides dedicated support to its business clients.
Primary Contact Details:
| Type | Information |
| Registered Address | Unit 1 & 2 Calder Court, Amy Johnson Way, Blackpool, FY4 2RH |
| Telephone Number | 0800 599 9688 (Reported in various directories) |
| Website | www.varstechnology.co.uk |
| Customer Login Portal | Accessible via the website (Business clients only) |
| Support Availability | Monday–Friday, typical office hours (Exact times may vary) |
Due to ongoing reviews, it’s advisable for consumers to contact via the business’s official web form for any disputes or inquiries.
Why Choose VARS Technology Ltd?
VARS Technology Ltd is a strong option for UK forecourt operators, retailers, and property owners looking to prevent fuel theft, reduce operational losses, enhance on-site security, and generate additional parking revenue.
Its solutions are designed to address real-world challenges faced by retail environments where theft and misuse can directly impact profitability.
The company offers a field-tested technology suite backed by police-accredited systems, AI-powered analytics, and access to a national offender database. These tools provide real-time monitoring and rapid response capabilities, delivering measurable return on investment for businesses operating on the frontline of retail security.
That said, consumers and site operators are advised to carry out due diligence. Some individual drivers have reported concerns relating to communication clarity and appeal processes, which should be carefully reviewed before full deployment.
