Genpower Ltd

Who Is Genpower Ltd?

Founded in 2006 by Managing Director Roland Llewellin and Director Lisa Llewellin, Genpower Ltd is a family-run business based in Pembroke Dock, Pembrokeshire, Wales.

As the exclusive distributor of Hyundai Power Products in the UK and Ireland, Genpower has built an impressive reputation for delivering quality power equipment at competitive prices. Over the past 18 years, the company has grown into a dominant force in the UK’s power product and distribution sector.

Operating from its 120,000 sq ft headquarters and a brand-new 100,000 sq ft distribution centre in Newport, Genpower also maintains operations in Warrington, Mauritius, and China.

With over 120 employees and a portfolio exceeding 350 product lines, the company is rapidly scaling to meet growing demands both domestically and internationally.

In 2022, Genpower expanded its international footprint by becoming the worldwide distributor (excluding India) of JCB portable power and petrol equipment, as well as UK distributors of JCB Tools, covering corded, cordless, hand, and bench top products.

These strategic expansions reflect Genpower’s forward-thinking vision to solidify its position as a leader in power equipment distribution and ecommerce fulfilment.

Who Are the Key Leaders Behind Genpower Ltd?

Genpower’s success is deeply rooted in its diverse and experienced leadership team, which combines technical expertise, operational excellence, and commercial strategy.

Directors of Genpower Ltd

The company’s governance structure is designed to foster innovation and maintain agility as the business scales across new territories and brand partnerships.

What Are the Capital Strengths and Financial Milestones of Genpower Ltd?

Genpower Ltd is registered as a Private Limited Company under Company Number 05758983, with its incorporation dating back to 28 March 2006. The company remains active and is in full compliance with its financial and legal reporting obligations.

The company’s growth strategy is centered on increasing online sales, expanding its brand portfolio, and securing market share through acquisitions and new product lines.

What Services and Features Does Genpower Ltd Offer?

Genpower provides a robust, full-service model that spans manufacturing partnerships, warehousing, logistics, aftercare, and direct-to-consumer delivery. Below is a breakdown of their key offerings:

Core Services Offered

• Importing & Distribution: Genpower manages the full importing and distribution process from its three state-of-the-art warehouses located in Pembroke Dock, Newport, and Warrington, with a total of over 16,000 pallet spaces.
• Dealer Network (B2B): The business services a growing network of loyal, approved dealers, many of whom have partnered with Genpower for over a decade.
• Direct-to-Consumer (Ecommerce): Customers can purchase directly via Genpower’s website and through trusted ecommerce platforms like Amazon and eBay.
• Service & Repair: All aftersales service, technical support, warranty repairs, and parts replacements are handled by an in-house specialist team.
• 3PL Fulfilment: Genpower offers third-party logistics (3PL) services, handling everything from container unloading and inventory management to picking, packing, and dispatching ecommerce orders. This includes integration with ERP systems and ecommerce platforms.

This service is ideal for ecommerce brands looking for a reliable and experienced UK fulfilment partner.

What Brands Does Genpower Ltd Represent?

Genpower Ltd operates a multi-brand strategy to meet a wide variety of customer and industry needs. Its portfolio includes:

These brands are available via Genpower’s ecommerce platforms and its approved dealer network across the UK and Ireland.

How Can You Contact Genpower Ltd?

Genpower offers accessible support for general inquiries, customer service, dealer queries, technical assistance, and 3PL business enquiries. Whether you’re a customer, partner, or supplier, you can reach them through the following contact details:

For the latest updates or support resources, you can also visit their website or use their online contact form.

How Does Genpower Ltd Ensure Product Quality?

Genpower employs a dedicated in-house product development team, collaborating closely with vetted suppliers to ensure each product is designed with the UK market in mind.

• Pre-Delivery Inspections (PDIs): Every item undergoes rigorous inspection and test runs before dispatch.
• Ongoing Quality Assurance: QC teams in the UK and China monitor production, inspect at manufacturing points, and handle lifecycle testing.
• Stock of Spare Parts: With over 22,000 spare parts available, Genpower guarantees continued customer support well beyond the point of sale.

What Do Customers Say About Genpower Ltd?

Genpower’s reputation is reinforced by hundreds of positive testimonials across its platforms. Below are a few standout comments:

“The Hyundai mower we bought is absolutely outstanding. It basically mows a mountain!”
– Customer Review, HYM530SPE

“Excellent customer service from start to finish. Found a rare fuel tank with one quick email.”
– Spare Part Request Feedback

“Brilliantly quiet compressor and top-notch support. A tidy bit of kit, highly recommend.”
– Review of 24L Silenced Compressor

Why Choose Genpower Ltd?

Genpower Ltd represents a unique blend of family-run values, industrial scale operations, and forward-looking innovation.

With continuous investment into warehousing systems, ecommerce, and product development, the company is poised for long-term success.

Key Differentiators:

• Exclusive UK & Ireland Hyundai distributor
• Worldwide JCB portable power distributor
• Advanced warehouse technology for faster order fulfilment
• Seamless B2B and DTC customer experiences
• End-to-end ecommerce fulfilment services for other brands

Whether you’re a retailer, end consumer, or a business seeking a logistics partner, Genpower Ltd offers the expertise, reliability, and innovation needed to power your growth.