Who Is Vitality Life Ltd?
Established in 1997, Vitality Life Ltd has evolved into one of the UK’s most innovative and health-focused life insurance providers.
Initially incorporated as GS SIX LIMITED, the company underwent several name changes, including EGG:.COM LIMITED and PRUDENTIAL PROTECT LIMITED, before becoming Vitality Life in 2014, a transformation that marked the beginning of its mission to redefine life insurance in the UK.
With its registered office at 3 More London Riverside, London, SE1 2AQ, and operational hubs in Bournemouth, London, and Stockport, Vitality Life serves a growing base of over 1.9 million UK members.
The company combines traditional life insurance with proactive wellbeing rewards, empowering members to lead healthier lives and potentially live up to five years longer.
Vitality Life Ltd is part of the global Vitality Group and operates under the core ethos: “Get covered. Get healthier. And get this, you could live up to 5 years longer.” This progressive insurance model is what distinguishes Vitality Life from traditional providers.
Who Are the Key People at Vitality Life?
Vitality Life is directed by a high-calibre executive team with extensive experience across finance, healthcare, and governance. This diverse board ensures the company remains forward-thinking while maintaining operational excellence.
Leadership at Vitality Life Ltd
| Name | Role | Appointed | Background |
| Nicholas Michael Caplan | Non‑Executive Director | 24 May 2017 | British, b. Jun 1959 |
| Andrew Michael Crossley | CFO & Director | 1 Aug 2016 | British, b. Jun 1956 |
| Dr David John Paterson Hare | Non‑Executive Director | 26 Oct 2020 | British, b. Aug 1961 |
| Rosemary Hilary | Non‑Executive Director | 4 Oct 2016 | British, b. May 1955 |
| Penelope James | Non‑Executive Director | 1 Jul 2024 | British, b. Sep 1969 |
| Joanne Louise Kenrick | Independent Non‑Exec Director | 1 Aug 2023 | British, b. Sep 1966 |
| Neville Stanley Koopowitz | Executive Director | 12 Nov 2019 | South African, b. Mar 1964 |
| Alastair David Lyons | Independent Non‑Exec Director | 20 May 2020 | British, b. Oct 1953 |
| Rosanne Mary Murison | Independent Non‑Exec Director | 1 Aug 2023 | British, b. Mar 1960 |
| Justin Michael Edward Skinner | Group CFO & Director | 21 Jul 2021 | British, b. Jun 1974 |
| Justin Wayne Taurog | Managing Director (VitalityInvest) | 8 Jul 2021 | British, b. Jun 1972 |
This mix of executive leadership, financial oversight, and non-executive expertise positions the board for robust governance and strategic vision.
What Is the Company’s Capital Base and Annual Turnover?
Vitality Life Ltd is a private limited company registered in England and Wales under Company Number 03319079. Since its inception, the company has grown steadily, supported by robust capital backing from its global parent group.
Company Financial Overview
| Detail | Information |
| Incorporation Date | 17 February 1997 |
| Company Type | Private Limited Company |
| Registered Office | 3 More London Riverside, London, SE1 2AQ |
| Last Accounts Made Up To | 30 June 2024 |
| Next Accounts Due By | 31 March 2026 |
| SIC Code | 65110 – Life Insurance |
| Previous Names | PRUDENTIAL PROTECT, EGG:.COM, GS SIX, GS FORTY |
Though turnover figures remain undisclosed, Vitality Life’s expanding member base and award-winning reputation indicate a strong financial foundation and steady market growth.
What Services and Features Does Vitality Life Offer?
Vitality Life takes a holistic, health-focused approach to life insurance, offering distinctive enhancements that set it apart from conventional cover.
Insurance Products
- Life Insurance: Provides financial support to families in the event of death or terminal illness.
- Serious Illness Cover: Delivers a lump-sum payout if diagnosed with critical illnesses like cancer.
- Income Protection: Ensures a regular income during periods off work due to illness or accident.
- Business Health Insurance: Tailored private healthcare solutions for self-employed individuals and SMEs.
Health & Wellbeing Rewards
Vitality encourages active living by rewarding members with:
- Activity-tracking incentives tied to smart-device goals
- Discounts on products like Apple Watches and SportsShoes.com gear
- Annual Vitality Healthcheck and 24/7 online access to physio and mental health support
Digital Management
Through the Vitality UK app, policyholders can:
- Manage claims and book GP appointments
- Review tailored health advice and schedule healthcare checkups
- Redeem rewards and monitor health progress in real time
Claims Reliability
In 2023, Vitality Life paid out 99.7 % of life cover claims, affirming its reputation for dependable claim resolution. Members also received £82 million worth of rewards in 2023 as part of the health incentive programme.
How Can Customers Contact Vitality Life?
Vitality Life offers several contact options for enquiries and existing policy support:
| Contact Type | Details |
| Head Office | 3 More London Riverside, London, SE1 2AQ |
| London Office | 5th Floor East, 80 Strand, London, WC2R 0DT |
| Bournemouth Office | Portman House, Richmond Hill, Bournemouth, BH2 6EP |
| Stockport Office | St Christopher House, Wellington Rd S, Stockport, SK2 6NG |
| General Enquiries | Tel: 0345 601 0072 |
| Policy Support Line | Tel: 0345 601 0072 |
Visit their website at vitality.co.uk to get quotes, manage your policy via the app, and learn more about their unique rewards.
Vitality also stays active on mainstream social media channels, offering insights into wellness, community initiatives, and innovative insurance solutions.
What Makes Vitality Life Stand Out?
Vitality Life redefines traditional insurance by combining financial protection with a strong focus on personal wellbeing. Through its unique model, the company encourages healthier lifestyles while delivering comprehensive life cover and support services.
- Unique proposition: A value-added approach to life insurance that incentivises wellbeing and encourages long-term health
- Digital convenience: A full-service app enabling easy claims, GP access, health tracking, and policy management
- Strong reputation: Proven claims record, high customer satisfaction, and trusted industry presence
- National footprint: Regional offices in major UK cities provide wide coverage and personalised service
Whether you’re after income protection, serious illness cover, or wellness-driven benefits, Vitality Life stands out as a modern insurer offering more than just a policy, it supports a healthier, more secure future.
