Pura Aventura

Who is Pura Aventura?

Pura Aventura is a specialist tour operator based in the United Kingdom, dedicated to creating immersive and responsible travel experiences. Founded in 1999, the company has grown into a leader in sustainable tourism, offering unique, handcrafted itineraries that explore lesser-known but stunning destinations across Latin America, Spain, and Portugal.

Pura Aventura stands apart by ensuring that each journey is carefully curated with a deep respect for the environment and local communities. By working directly with trusted local partners, the company delivers personalized experiences that go beyond standard travel packages.

Who Founded Pura Aventura?

Pura Aventura is led by Thomas Benjamin Power, who has served as the company’s director since its establishment in 1999. With extensive experience in tour operations, he has played a pivotal role in shaping the company’s vision of ethical and responsible travel.

Sarah Wightman holds the position of Secretary and plays an active role in the company’s administration. Their combined leadership ensures that Pura Aventura maintains its commitment to delivering high-quality travel experiences while upholding its sustainability principles.

What Makes Pura Aventura Different?

Pura Aventura differentiates itself from conventional tour operators through its dedication to sustainability, authenticity, and customer security.

• Handcrafted Itineraries: Each trip is uniquely designed with input from local experts, ensuring an authentic and immersive experience.
• Sustainable Travel: Pura Aventura is a Certified B Corporation, meaning it meets rigorous social and environmental performance standards.
• Beyond the Guidebooks: Trips focus on hidden gems and lesser-travelled paths rather than conventional tourist hotspots.
• Financial Security: The company is fully bonded with ATOL and ABTOT, providing customers with complete financial protection.

What Types of Travel Experiences Does Pura Aventura Offer?

Pura Aventura offers a diverse range of itineraries that emphasize cultural immersion, outdoor adventure, and environmental sustainability. Some of its most popular trips include:

Each itinerary is designed to provide travelers with a deep connection to the destination, prioritizing cultural engagement, outdoor exploration, and responsible tourism practices.

Why is Pura Aventura a Certified B Corporation?

Pura Aventura is the UK’s first specialist tour operator to achieve B Corp certification, reflecting its commitment to ethical and responsible tourism. B Corp status is not merely a marketing label; it is a legally binding commitment to operating a business that considers the interests of all stakeholders customers, employees, local communities, and the environment.

What Does It Mean to Be a B Corp?

To earn B Corp certification, a company must meet high standards across five key areas:

1. Governance: Transparent and ethical business practices.
2. Workers: Fair treatment and workplace policies.
3. Environment: Commitment to reducing environmental impact.
4. Community: Positive contributions to local communities.
5. Customers: High-quality service and consumer trust.

Pura Aventura scored 81.2 points in the certification process, significantly exceeding the peer group average of 53.2. Maintaining this certification requires continuous improvement, with the company undergoing reassessment every three years.

This recognition places Pura Aventura alongside renowned global B Corps such as Patagonia, The Body Shop, Danone, Ben & Jerry’s, and Innocent Drinks.

How Does Pura Aventura Support Responsible Tourism?

The company’s Travel Positive initiative ensures that every trip not only provides an exceptional experience for travelers but also benefits the environment and local communities. Some of the ways in which Pura Aventura achieves this include:

• Low-Impact Travel: Itineraries emphasize small-group travel, avoiding mass tourism’s environmental and social disruptions.
• Local Partnerships: Collaborations with local businesses ensure that tourism revenue benefits the host communities.
• Carbon Responsibility: Commitment to minimizing carbon emissions and supporting conservation projects.
• Cultural Preservation: Encouraging responsible interactions with local cultures and traditions.

As a B Corp, Pura Aventura also plays an advocacy role in the travel industry, encouraging other tour operators to adopt more ethical and sustainable business models.

What Financial Protections Does Pura Aventura Provide?

Pura Aventura is fully bonded with ATOL (Air Travel Organiser’s Licence) and ABTOT (Association of Bonded Travel Organisers Trust), providing complete financial protection for customers. This ensures that travelers are safeguarded in the event of unforeseen circumstances affecting their bookings.

How Can You Contact Pura Aventura?

For inquiries or to start planning a bespoke travel experience, Pura Aventura can be reached through the following channels:

• Phone: +44 1273 676712
• Email: hola@pura-aventura.com
• Website: www. pura-aventura.com
• Office Address: 80 East Street, Brighton, East Sussex, BN1 1NF, United Kingdom

What Are Pura Aventura’s Operating Hours?

The company operates during standard UK business hours:

• Monday to Friday: 9:00 AM – 6:00 PM (UK time)

Why Choose Pura Aventura?

1. Bespoke Itineraries – Every trip is handcrafted with trusted local partners, ensuring unique and immersive experiences.
2. Sustainability Commitment – As a Certified B Corp, Pura Aventura balances profit with people and the planet.
3. Authentic Travel – Focuses on lesser-known, culturally rich destinations beyond mainstream tourism.
4. Financial Protection – Fully bonded with ATOL and ABTOT, guaranteeing customer security.
5. Over 20 Years of Expertise – A trusted name in responsible tourism, delivering high-quality, meaningful journeys.

Pura Aventura offers more than just travel; it provides ethical, enriching, and expertly crafted experiences that respect both people and places.