Saga PLC

Who Is Saga PLC?

Saga PLC is a highly respected, publicly listed UK company headquartered in central London, dedicated entirely to meeting the needs of those aged 50 and above.

Founded in the early 1950s, Saga began as a specialist travel operator and over the ensuing decades has evolved into a diverse group offering services spanning cruises, insurance, personal finance, publishing, and lifestyle products.

Through a carefully crafted strategy built on exceptional customer insight, innovative partnerships, and in‑house development, Saga has become one of the most trusted and recognisable brands among older consumers in the UK.

Today, Saga operates two premium cruise ships, Spirit of Discovery and Spirit of Adventure, and delivers a wide spectrum of lifestyle offerings, from travel and insurance to financial and legal services.

At its core, Saga aspires to be more than a provider: it aims to be a lifelong companion to its customers, delivering quality, trust, and excellence at every stage.

Who Leads Saga PLC?

Saga PLC is steered by a seasoned leadership team combining extensive sector knowledge with strategic business insight:

• Sir Roger De Haan, Chair (appointed 2020): Provides visionary oversight and deep connection to Saga’s heritage.
• Mike Hazell, Group Chief Executive Officer (appointed 2023): Champions a turnaround strategy focused on sustainable, profitable growth.
• Mark Watkins, Chief Financial Officer: Guides financial discipline and debt reduction efforts.
• Victoria Haynes, Company Secretary (appointed 2013): Ensures strong governance and regulatory compliance.

Supporting them are experienced non‑executive directors whose combined expertise in travel, financial services, insurance, publishing, and customer experience underpins Saga’s diversified and customer‑centric mission.

What Are the Company Details of Saga PLC?

Saga is driven by a purpose-led approach: to consistently deliver outstanding experiences and meet the evolving needs of its mature customer base.

It does so via a blend of direct operations and strategic partnerships, leveraging its strong brand, comprehensive customer insights, and dedication to personalised service.

What Are Saga PLC’s Capital and Turnover Figures?

Saga’s most recent annual results (year ending January 31, 2025) demonstrate positive momentum and a clear path to financial renewal:

• Underlying revenue stood at approximately £768 million—a 5% rise on the previous year.
• Core revenue reached about £588 million, growing by 4%.
• Trading EBITDA rose to around £137 million—an uplift of 18%.
• Underlying PBT increased by 25% to £48 million, with continuing operations contributing £37 million (up 8%).
• Statutory loss before tax was £160 million, mainly due to one-off write-downs.
• Operating cash flow stood at £110 million, down 24% but within strategic reallocation plans.
• Net debt reduced to roughly £591 million, lowering the leverage ratio from 5.4× to 4.7×.

Saga has set a clear objective: to achieve above £100 million in underlying profit and reduce leverage below 2× within the next five years. This target is supported by systematic cost control, disciplined capital allocation, and more profitable core operations.

What Services and Features Does Saga PLC Offer?

Saga’s offerings are organised into five major divisions, each tailored for its target demographic:

Cruise & Holidays

Saga operates two ocean-going ships and a portfolio of escorted tours and river cruise packages. All-inclusive cruise packages emphasise comfort, enrichment, and enrichment for mature travellers.

Most notably, ocean cruise profits jumped by close to 40%, river cruises leafed to over 30%, and bespoke holiday profits surged fivefold.

Insurance

Saga offers a range of insurance products, motor, home, travel, medical, pet, motorhome, and caravan. In early 2025, Saga sold its underwriting business to a partnering insurer under a 20‑year agreement, transitioning to a broker model that allows growth with less capital tied up.

Insurance broking now contributes significantly to profits, supported by underwriting commissions from partner carriers.

Personal Finance (“Saga Money”)

Saga Money includes savings accounts, credit cards designed for older customers, foreign exchange for holidaymakers, equity‑release lending, share‑dealing services, long‑term care funding guidance, and financial advice.

Though still in early stages, the division oversees £3 billion in savings, plus equity‑release and care loans, signalling long-term commercial potential.

Publishing & Media

With Saga Magazine at its heart, the publishing division offers editorial content ranging from travel and culture to wellbeing and personal finance. Saga Media extends the brand into the digital sphere with online content, newsletters, and lifestyle articles.

Saga Insight and Metro Mail services complement this by helping build customer engagement through advertising and mail fulfilment.

Additional Services

Saga’s broader offering includes:

• Saga Connections, a relationship and social network platform.
• Saga SOS, personal alarm and safety devices.
• Legal services (wills, probate, lasting power of attorney).
• Pet insurance and care products.
• Vintage-by‑Saga, a curated wine subscription service.
• Lifestyle tools, health and wellbeing packages, emergency travel support.

These services reinforce Saga’s role as a holistic provider of products that accompany customers through later stages of life.

How Can You Contact Saga PLC?

Whether you’re an investor, shareholder, or someone seeking corporate information, Saga PLC offers several ways to get in touch. The company is committed to transparent communication and provides direct access to its key departments.

Annual and interim financial updates are also shared via live webcasts and downloadable materials for both institutional and retail investors.

Here’s a breakdown of the key contact points:

Saga also invites stakeholders to participate in annual and preliminary financial result presentations, featuring live Q&A sessions and downloadable reports, demonstrating its focus on openness and active investor engagement

Why Choose Saga PLC?

Saga PLC is more than just a brand, it’s a trusted partner for life’s later stages. With decades of experience and a strong reputation among the UK’s over-50s, Saga delivers meaningful services with care, consistency, and a clear long-term vision.

As a company, Saga brings together a unique mix of strengths:

• A Deeply Trusted Brand: Well-regarded across the UK, Saga resonates with mature consumers thanks to its longstanding commitment to quality and reliability.
• Customer-First Innovation: Every service is shaped by data and feedback, ensuring experiences are personal, relevant, and genuinely helpful.
• End-to-End Life Services: From cruises and insurance to financial advice, legal support, and personal well-being, Saga offers seamless coverage across key areas of life.
• Financial Discipline: The company continues to reduce debt and improve efficiency, creating a solid foundation for sustainable growth.

Saga PLC is committed to enriching lives through convenience, security, and care. Whether you’re seeking expert guidance, tailored services, or a dependable brand for your next chapter, Saga stands ready with purpose, integrity, and future-focused leadership.