Who is YourTribe?
YourTribe is a Chennai-based private company, founded in 2021, that operates within the recruitment industry. The company specializes in solving the unique challenges faced by startups in attracting exceptional talent.
By leveraging a combination of artificial intelligence (AI) and innovative employer branding strategies, YourTribe helps startups connect with top-tier candidates in a scalable and cost-effective way.
What sets YourTribe apart is its use of AI technology, which powers the recruitment process, enabling companies to streamline hiring while also enhancing their employer brand. This combination gives startups the expertise of a traditional recruitment agency while providing the flexibility of a subscription-based model.
The platform allows companies to post job openings, recruit candidates, manage the recruitment process, and elevate their employer branding to stand out in the competitive startup ecosystem. For job seekers, YourTribe offers personalized job recommendations, access to opportunities in high-growth startups, and valuable career guidance.
Who are the Founders of YourTribe?
YourTribe’s leadership is driven by the passion and expertise of its founders:
Deepak Subramanian – Founder & CEO
Deepak’s recruitment journey began in 2004 with established companies, where he learned the ropes of hiring. However, in 2017, he shifted his focus to the startup world, where he discovered a significant challenge: despite the exciting opportunities, startups were struggling to attract the right talent.
Realizing that something was missing, Deepak started crafting compelling narratives for each startup, showcasing their unique vision, team, and work culture. This led to the creation of YourTribe, which bridges the gap between dynamic startups and exceptional talent.
Shravan Kumar – Co-founder & CTO
Shravan brings technical expertise and innovation to YourTribe. As the Chief Technology Officer, Shravan ensures that the AI-driven platform remains at the cutting edge of technology, providing an excellent user experience for both employers and job seekers.
Varun Gopalakrishnan – Co-founder & Head of UX
Varun’s focus is on the user experience (UX) design, ensuring that both employers and candidates find the platform intuitive, easy to navigate, and effective in helping them achieve their recruitment goals.
What are the Key Metrics of YourTribe?
- Number of Employees: 11-50
- Gender Parity: Male: 30%, Female: 70%
- Funding Stage: Bootstrapped, Early Stage
What Services and Features Does YourTribe Offer?
YourTribe offers a comprehensive suite of services aimed at both employers and job seekers:
For Employers
- Post job vacancies and attract top talent from a pool of highly qualified candidates
- Manage the entire recruitment process from start to finish
- Enhance employer branding to stand out in the competitive startup ecosystem
- Utilize AI-powered tools to streamline the recruitment process and make better hiring decisions
For Job Seekers
- Receive personalized job recommendations based on skills and career aspirations
- Discover exciting opportunities with startups that align with personal values and career goals
- Access valuable resources and career guidance to help advance in their professional journey
How Did YourTribe Perform on the Reality Show “Startup Singam”?
YourTribe had the opportunity to showcase its business model and growth potential on Startup Singam, a popular Indian reality show focused on startup funding. The episode aired on February 2, 2025, and marked a significant moment for the company as it sought to secure investment to fuel its growth.
Initial Investment Request
At the start of the episode, YourTribe asked for an investment of ₹6 crores, with a company valuation of ₹40 crores. The founders presented the company’s innovative recruitment platform, which leverages AI to solve the recruitment challenges faced by startups, providing them with a more efficient and scalable hiring process.
They highlighted their unique approach of combining employer branding with AI to attract the right talent and help startups grow.
Investor Offers and Negotiations
Although YourTribe had initially set its valuation at ₹40 crores, the investors on the show did not fully agree with this assessment. The investors collectively valued the company at ₹30 crores instead. This difference in valuation led to a series of offers from the investors, which were as follows:
- UAE Tamil Angels: ₹50 lakhs
- Metis Family: ₹1 crore
- JITO JIIF: ₹30 lakhs
- MAGNIFIQ Capital: ₹2 crores
Total Investment Offer
In total, the investors collectively offered ₹3.8 crores for a company valuation of ₹30 crores. While this was a lower amount than what YourTribe had initially sought, the show provided valuable exposure and feedback, and it was clear that the investors recognized the potential of the company.
The Final Deal
After some negotiation, the final deal was struck, and YourTribe successfully secured an investment of ₹4 crores with a valuation of ₹30 crores. The final breakdown of the investment was as follows:
- UAE Tamil Angels: ₹50 lakhs
- Metis Family: ₹1 crore
- JITO JIIF: ₹30 lakhs
- MAGNIFIQ Capital: ₹2 crores
- Native Leads: ₹20 lakhs
This deal will provide YourTribe with the financial resources it needs to continue expanding its platform, refine its AI technology, and further enhance its recruitment solutions for startups.
What is the Purpose of YourTribe?
The primary purpose of YourTribe is to help startups connect with exceptional talent. Through its innovative hiring solutions, the company aims to foster growth, culture, and success for both businesses and individuals.
By combining AI and employer branding, YourTribe transforms the recruitment process, making it easier for startups to attract the right talent while ensuring candidates discover careers that they are truly passionate about.
How Can You Contact YourTribe?
For further inquiries or more information about YourTribe’s services, you can reach out via email: growth@yourtribe.io
Why Choose YourTribe?
YourTribe is the ideal recruitment partner for startups, offering AI-powered hiring solutions with a flexible and affordable subscription model.
Unlike traditional agencies, it specializes in startup-focused recruitment, helping companies attract top talent while enhancing their employer branding. With a proven track record and a ₹4 crore investment from Startup Singam, YourTribe has gained credibility and trust in the industry.
Led by Deepak Subramanian, Shravan Kumar, and Varun Gopalakrishnan, the company leverages technology and expertise to streamline hiring, match candidates efficiently, and support startups in building strong teams. Choosing YourTribe means choosing innovation, efficiency, and growth in recruitment.
