Who Is Jaja Finance Ltd?
Founded in 2015 and headquartered in London, Jaja Finance Ltd is a UK-based fintech company that specialises in digitally-led consumer credit products, with a core focus on simplifying credit card usage through intuitive mobile technology.

Regulated by the Financial Conduct Authority (FCA), Jaja blends the technological agility of a startup with the financial credibility and operational robustness expected in traditional financial services.
Since its incorporation as FMB Development Ltd and later renamed to Jaja Finance Ltd, the company has gained recognition for its streamlined mobile-first credit card services, including its own branded offering, the Jaja Vanta Card, as well as white-label partnerships with prominent retail and banking brands such as Asda Money and Bank of Ireland UK.
Positioning itself as a modern, accessible, and secure alternative to legacy credit providers, Jaja Finance empowers customers to manage their finances directly from their smartphone, promoting transparency, responsibility, and ease of use.
Who Leads Jaja Finance Ltd and How Is the Company Organised?
Jaja Finance Ltd operates as a private limited company, governed by an experienced executive team with a background in legal, fintech, and consumer finance sectors.
The company’s registered office is located at 27 Old Gloucester Street, Holborn, London, WC1N 3AX, a strategic base in the UK’s financial capital.
Key Officers and Directors
| Name | Role | Appointment Date | Background | Residence |
| David Chan | Director | 11 March 2025 | British fintech executive | United Kingdom |
| Francesco Di Costanzo | Director | 25 October 2024 | Italian-British finance expert | Germany |
| Adrian Stuart Rushton | Director | 31 March 2022 | Solicitor with legal expertise | United Kingdom |
| Adrian Stuart Rushton | Secretary | 31 March 2022 | Legal and compliance specialist | United Kingdom |
The board’s multi-national background and diverse industry expertise reflect Jaja’s ambition to serve both UK and international markets.
Notably, KKR and TDR Capital, two of the world’s largest investment firms, are among the company’s principal shareholders, adding a layer of financial stability and strategic backing to its operations.
What Is Jaja Finance Ltd’s Financial Position and Company Status?
As per public company records, Jaja Finance Ltd maintains a solid financial structure as an active private limited company, incorporated on 28 September 2015 under company number 09797750.
Jaja Finance Overview
| Detail | Information |
| Company Status | Active |
| Company Type | Private Limited Company |
| Incorporation Date | 28 September 2015 |
| Registered Office Address | 27 Old Gloucester Street, London WC1N 3AX |
| Latest Accounts Made Up To | 31 December 2023 |
| Next Accounts Due | 30 September 2025 |
| SIC Code | 64921 – Credit Granting by Non-Deposit Taking Finance Houses |
While Jaja does not publicly disclose its turnover, its continuous partnerships, expanding user base, and institutional backing indicate a healthy and scalable business model.
What Services and Features Does Jaja Finance Ltd Offer?
Jaja Finance provides a comprehensive suite of digital credit card solutions that are accessible, secure, and easy to manage. The company has carved out a niche by leveraging mobile technology to offer a paperless, fast, and user-centric financial experience.
Key Products and Services
- Jaja Vanta Credit Card (34.9% APR Representative Variable): A core offering with flexible spending, real-time monitoring, and robust security.
- Partner-Branded Credit Cards: Jaja powers branded cards for retailers like Asda Money, delivering co-branded credit experiences.
- Jaja Mobile App: Customers can manage transactions, view statements, and track spending via a sleek, intuitive app.
- Contactless and Digital Payments: Integrated support for quick and secure everyday purchases.
Security and Customer Support
- Card Security Features: Freeze and unfreeze cards instantly within the app, with alerts for suspicious activity.
- Credit Building Tools: Promote responsible credit use to help users improve their credit scores.
- Financial Difficulty Support: Dedicated resources for customers in hardship, with tailored support and third-party guidance.
- Compliance and Privacy: Full data control for users with direct lines of support for privacy concerns.
Jaja also prioritises compliance and privacy, giving users full control over their data and offering direct lines of support for privacy concerns.
How Do Customers and Employees View Jaja Finance Ltd?
Customer and employee feedback provides valuable insight into the brand’s real-world performance and culture.
Customer Feedback
| Pros | Cons |
| User-friendly mobile app | Some reports of blocked accounts |
| Simple application process | Inconsistent customer service |
| Helpful features for budget tracking | Issues with identity verification |
| Prompt support through live chat (in-app) | Limited credit limit flexibility |
Overall, Jaja receives positive recognition for its digital-first approach, but some customers note room for improvement in customer service consistency and account resolution protocols.
Employee Feedback
| Pros | Cons |
| Friendly team environment | Concerns around leadership direction |
| Good work-life balance | Reports of internal culture shifts |
| Competitive pay | Benefits not as strong compared to legacy banks |
Employees generally appreciate the modern workspace and flexible conditions, although reviews mention leadership and structural transparency as areas to address.
How Can You Contact Jaja Finance Ltd?
Jaja offers multiple ways for customers, partners, and stakeholders to get in touch, whether for general queries, technical support, or privacy-related concerns.
Contact Details
| Method | Details |
| Phone | 0345 607 6500 (Mon–Fri, 9am–5pm) |
| International | +44 117 456 9834 |
| Mailing Address | PO Box 10782, Wigston, LE18 9HS |
| Registered Office | 27 Old Gloucester Street, London, WC1N 3AX |
| Live Chat | Available via the Jaja App or at www.jaja.co.uk |
| Privacy Queries | information@jajafinance.com |
Customer service is available Monday to Friday, excluding bank holidays. For urgent card issues (e.g., lost or stolen), users are encouraged to freeze their card via the app and contact support immediately.
Why Choose Jaja Finance Ltd for Your Credit Needs?
With its focus on digital convenience, financial inclusion, and secure credit management, Jaja Finance Ltd presents a compelling alternative to traditional credit card providers.
By combining modern mobile technology with customer-centric features, the company simplifies how users manage, monitor, and improve their credit usage.
Its collaborations with top-tier partners, strong regulatory compliance, and transparent operational structure demonstrate a long-term vision to revolutionise credit services in the UK.
Whether you’re a first-time cardholder or seeking better digital tools to manage your finances, Jaja offers a seamless, app-first solution fit for the modern UK consumer.




