Who Is Startline Motor Finance?
Startline Motor Finance is a UK-based, FCA-regulated provider of specialist motor finance solutions, founded in 2012 and headquartered in Glasgow.
The company focuses on bridging the gap between traditional lenders and consumers who may not meet standard lending criteria, offering flexible options for quality used vehicles.
Startline works closely with both franchised and independent UK dealerships, as well as specialist intermediaries, to provide finance solutions tailored to customer needs. Its technology-led underwriting, combined with a customer-focused approach, ensures accessibility, fairness, and flexibility in car finance.
Key leadership includes founding Director Paul William Burgess, a chartered accountant, alongside Alasdair Hannah, Joseph Izhakoff, John Scherer, and John Barclay Sinclair, all bringing significant financial expertise.
Notable achievements:
- Recognised by the London Stock Exchange as one of the “1,000 Companies to Inspire Britain”
- Known for innovative, customer-centric motor finance solutions
Startline continues to challenge traditional car finance, making vehicle ownership more accessible across the UK.
Who Leads Startline Motor Finance and How Is the Company Organised?
Startline Motor Finance is led by an experienced team of directors with deep expertise in finance, governance, and automotive lending. The board comprises UK-based and international professionals who drive the company’s strategic growth and regulatory compliance.
Their combined financial and operational leadership ensures Startline delivers flexible, responsible lending solutions to a broad UK market.
Key Leadership Members:
| Name | Role | Background & Expertise |
| Paul William Burgess | Director | Founding Director, Chartered Accountant, leads with UK financial expertise. |
| Alasdair James Hannah | Director | Chartered Accountant, appointed in 2021, oversees finance and compliance. |
| Joseph Izhakoff | Director | American executive with global corporate governance experience. |
| John Scherer | Director | Business consultant with strategic advisory background, based in the U.S. |
| John Barclay Sinclair | Director | Senior UK-based director with decades in corporate leadership. |
The leadership operates primarily from the company’s registered office in London, while customer operations and services are handled from its Glasgow location.
Together, this leadership team upholds Startline’s reputation as a trusted, flexible finance provider that challenges traditional industry norms.
What Is the Capital and Turnover of the Business?
While exact capital investment and turnover figures are not publicly disclosed, the company’s latest accounts (made up to 31 December 2023) reflect a stable and growing business.
As a Private Limited Company (Company No. 08302453) incorporated on 21 November 2012, Startline is compliant with all UK corporate governance standards and remains in active status.
The business is regulated by the Financial Conduct Authority (FCA) under Firm Reference Number 741747, giving customers and partners confidence in its commitment to ethical financial practices. The next set of statutory accounts is due by 31 December 2025, ensuring transparency in its operational and financial health.
Corporate Summary Table:
| Element | Details |
| Company Name | Startline Motor Finance Ltd |
| Company Number | 08302453 |
| Company Type | Private Limited Company |
| FCA Registration | Yes (FRN 741747) |
| Incorporation Date | 21 November 2012 |
| Last Accounts Made Up To | 31 December 2023 |
| Next Accounts Due | 31 December 2025 |
| SIC Code | 64910 – Financial leasing |
Overall, Startline maintains a transparent and compliant operational framework, instilling confidence in its partners and customers.
What Services and Features Does the Company Offer?
Startline’s core offering lies in flexible finance products for both consumers and dealers that address the gaps left by traditional lenders.
Their services are split across two main customer groups: car buyers (consumers) and dealers/intermediaries.
For Consumers
- Hire Purchase & PCP: Clear agreements with fixed monthly repayments, 12–60 months.
- Inclusive Lending: Suitable for applicants declined by mainstream lenders.
- Customer Support: Assistance with payment changes and financial difficulties.
- Digital Access: Manage accounts, payments, and quotes online.
For Dealers and Intermediaries
- Retain Customers: Flexible options help retain up to 25% more buyers.
- Technology Tools: Access real-time scoring, data insights, and digital applications.
- Underwriter Support: Direct help from experienced underwriters for tailored solutions.
Overall, Startline combines flexibility, technology, and customer-focused support to make car finance accessible for more people and businesses.
How Can Potential Customers Contact the Business?
Startline Motor Finance offers multiple ways for customers and dealers to get in touch, ensuring smooth and responsive support. Whether you need advice, account assistance, or help with financial hardship, the company provides accessible channels for all inquiries.
Contact Information:
| Contact Type | Details |
| Registered Office | 6th Floor, 60 Gracechurch Street, London, EC3V 0HR, United Kingdom |
| Operational Address | Startline Motor Finance, PO Box 27150, Glasgow, G3 9EX, United Kingdom |
| Phone | 0141 406 6622 – Speak directly with an advisor |
| Website | https://startlinemotorfinance.com |
Online services include account management, payment options, complaints handling, and support for financial difficulties. Customers can easily access these services through the website for a convenient, secure experience.
What Is the Public and Client Sentiment Toward Startline?
Startline has garnered excellent customer reviews, with a TrustScore of 4.5 out of 5 on Trustpilot and more than 12,000 reviews, the majority of which are 5-star.
The company responds to 99% of negative reviews, often within 24 hours, reflecting a proactive commitment to service recovery and satisfaction.
Notable Customer Feedback:
“Startline helped me get the car of my dreams where no one else would… really grateful.” – William Shiels
“Aiden helped set up my finance on a Saturday and the car was delivered by Tuesday!” – Jojo Oldham
“Tried 15 companies. Startline was the only one that saw beyond my no-fault accident history.” – Jason Baillie
The company’s inclusive lending strategy has made it a lifeline for customers previously declined elsewhere, without compromising professionalism or financial diligence.
Why Choose Startline Motor Finance?
Startline offers a compelling alternative to both prime and subprime motor finance. Its combination of technology, human touch, and fairness appeals to a broad spectrum of customers who deserve more than a binary “yes or no” finance decision.
By collaborating with trusted dealerships, investing in digital innovation, and prioritising inclusive access to finance, Startline stands out as a modern lender for the 2020s.
With strong leadership, robust FCA regulation, and a clear focus on customer value, Startline Motor Finance is redefining how the UK drives, one agreement at a time.
