Who Is Farol Ltd?
Farol Ltd is one of the UK’s leading specialists in agricultural, golf, turf, and groundcare machinery, as well as garden equipment and tyre services.
Established in 1976 as a family-run business, the company has grown into the largest Agricultural, Golf, and Turf dealership in the UK, operating across seven depots in Central and Southern England.
Farol is an authorised John Deere dealer and supplies a wide range of high-quality machinery from leading manufacturers such as KUHN, Kramer, Yanmar, Messersi, Ammann, NC, and Avant. Their portfolio spans tractors, combine harvesters, sprayers, utility vehicles, mowers, and precision technology solutions.
The company’s commitment to excellence is built on strong family values, highly trained staff, and a dedication to customer satisfaction.
Farol currently employs over 350 industry specialists and remains 100% family-owned by the Vellacott family, ensuring a hands-on, dynamic approach to growth and service delivery.
Who Leads Farol Ltd?
Farol Ltd is led by an experienced leadership team with deep expertise in sales, finance, operations, marketing, and technical services.
| Name | Role | Date of Birth | Appointed On | Nationality | Occupation |
| Matthew Edward Vellacott | Managing Director | April 1972 | 9 Feb 2001 | British | Managing Director |
| Benjamin Thomas Vellacott | After Sales Director & Secretary | April 1976 | 9 Feb 2001 | British | After Sales Director |
| Matthew Jack Balch | Finance Director | June 1981 | 28 Apr 2015 | British | Finance Director |
| Guy Roger Strutte Champion | Sales & Marketing Director | Sept 1984 | 1 Apr 2016 | British | Sales & Marketing Director |
| James Ronald Charles Moore | Director of Golf & Grass Machinery | May 1979 | 1 Apr 2014 | British | Director of Golf & Grass Machinery |
| Daniel Lee Phipps | Director | April 1990 | 12 May 2025 | British | Director |
Their combined knowledge of machinery sales, service excellence, finance, and technology innovation underpins Farol’s position as a market leader.
What Are the Company Details of Farol Ltd?
Farol Ltd is a well-established UK agricultural machinery supplier with decades of experience serving farmers and businesses nationwide. Below are the key company details.
Company Overview
- Registered Name: Farol Ltd (formerly Farol Tractors Limited until April 2001)
- Company Number: 04157398
- Type: Private Limited Company
- Incorporated: 9 February 2001
- SIC Code: 46610 – Wholesale of agricultural machinery, equipment, and supplies
- Head Office: Rycote Lane Farm, Milton Common, Thame, Oxfordshire, OX9 2NZ, UK
- VAT Number: GB 448 5888 86
- EORI Number: GB 448 5888 86 000
- Last Accounts: Made up to 31 January 2025
- Next Accounts Due: 31 October 2026
- Last Confirmation Statement: 9 February 2025
With its strong industry presence and commitment to quality, Farol Ltd continues to be a trusted name in the UK agricultural machinery market.
What Services and Features Does Farol Ltd Offer?
Farol Ltd delivers a broad portfolio of products and services tailored for farmers, turf managers, golf courses, contractors, and homeowners.
Core Services
- Machinery Sales: New and used agricultural, golf, turf, and garden equipment from premium brands including John Deere, KUHN, Kramer, and more.
- Service & Repairs: Full servicing for all machinery types, performed by John Deere factory-trained technicians with complimentary health checks.
- Parts Supply: Genuine parts for all machinery brands stocked across depots for fast turnaround.
- Precision Technology: Solutions in Precision Agriculture and Precision Turf, enabling automated data collection, improved efficiency, and better yield management.
- Tyre Services: Sales, repairs, and fitting for agricultural, commercial, and construction vehicles, with 24/7 emergency callout.
- Hire Services: Short and long-term hire of tractors, utility vehicles, and other equipment, complete with nationwide delivery and on-site operator training.
- Finance Solutions: Flexible machinery finance packages designed to suit various customer needs.
- Global Machinery Export: Shipping services to mainland Europe and worldwide for both trade and retail customers.
With its wide-ranging services and industry expertise, Farol Ltd supports customers from purchase to aftercare, ensuring reliable solutions for every need.
From local farmers to global clients, the company delivers quality, innovation, and trusted support at every step
How Does Farol Ltd Serve Its Markets?
Farol’s operations are strategically spread across seven depots in Central and Southern England, ensuring wide coverage and localised support. Their customer base includes:
- Agriculture: Supplying and maintaining tractors, combines, sprayers, and implements.
- Golf & Turf: Providing specialist turf equipment for golf courses, sports grounds, and estates.
- Groundcare & Homeowners: Offering high-quality garden machinery, mowers, trimmers, and accessories.
- Plant & Construction: Delivering plant machinery and associated servicing.
What Is Farol Ltd’s Approach to Technology?
Farol is at the forefront of agronomic and machinery technology in the UK. Their Precision Ag and Precision Turf divisions help customers make data-driven decisions to improve productivity and reduce costs.
By integrating GPS guidance, telematics, and machine automation, Farol ensures customers are equipped for the future of farming and grounds maintenance.
How Did Farol Ltd Begin and Grow?
Founded in 1976 as a small family business, Farol began with a focus on agricultural machinery sales. By 2001, the company was incorporated as Farol Ltd, expanding rapidly through:
- Securing an exclusive John Deere dealership in their operating region.
- Opening seven strategically located depots.
- Growing from a handful of employees to over 350 staff members.
- Diversifying into golf, turf, garden, and tyre services.
- Launching online retail through farolshop.co.uk, offering parts, accessories, and branded merchandise.
Today, Farol remains 100% family-owned, with the Vellacott brothers steering its continued expansion.
How Can Customers Contact Farol Ltd?
Farol Ltd makes it easy for customers to get in touch, offering multiple contact options for sales, support, and general enquiries.
| Contact Method | Details |
| Head Office | Rycote Lane Farm, Milton Common, Thame, Oxfordshire, OX9 2NZ, United Kingdom |
| Telephone – Out of Hours Support | 0808 164 7700 |
| sales@farol.co.uk | |
| Website | www.farol.co.uk |
| Online Shop | www.farolshop.co.uk |
All seven depots can be reached via the main contact channels, ensuring fast, expert advice wherever customers are located.
Why Choose Farol Ltd?
Farol Ltd has built a strong reputation as a trusted partner in agricultural, turf, and groundcare machinery since 1976. With nationwide coverage from seven depots and authorised John Deere dealership status, the company delivers premium equipment alongside expert advice.
Its full-service approach includes machinery sales, genuine parts supply, servicing and repairs, tyre services, precision technology solutions, and flexible finance options. Customers also benefit from round-the-clock support for critical agricultural and commercial needs, ensuring minimal downtime.
Backed by decades of experience and deep family involvement, Farol Ltd offers long-term stability and a commitment to quality.
Whether for a small garden, a professional golf course, or a large-scale farm, customers can rely on Farol for industry-leading expertise, comprehensive solutions, and unrivalled aftersales care.
