Who Is Reassured Ltd and What Do They Do?
Reassured Ltd is the UK’s largest life insurance broker, proudly supporting over 1 million families in securing financial protection since its inception in 2009. With headquarters in Belvedere House, Basingstoke, the company provides award-winning, FCA-regulated brokerage services that make life insurance and income protection more accessible to people across the United Kingdom.
Reassured specialises in comparing life insurance, income protection, and critical illness cover from a panel of leading UK insurers such as Aviva, Legal & General, LV=, Scottish Widows, Vitality, and Zurich. Their model enables customers to get free, no-obligation quotes either online or over the phone in just minutes.
Recognised for customer satisfaction, Reassured is rated ‘Excellent’ on Trustpilot with over 91,000 reviews and has received numerous industry accolades, including ‘Best Customer Retention’ at the 2024 Legal & General Business Quality Awards.
Their expert advisers, commitment to fairness, and broad partnerships with platforms like Go.Compare, Confused.com, and Uswitch make Reassured a go-to name for life insurance in the UK.
Who Leads Reassured Ltd and What Is the Company’s Structure?
Reassured Ltd operates as a Private Limited Company under Company Number 06838409. Since being incorporated on 5 March 2009, it has built a strong governance framework backed by a team of seasoned directors.
Board of Directors
| Name | Role | Appointment Date | Occupation |
| Laura McGraw | Director | 14 Aug 2015 | Director |
| Edward Wagener | Finance Director | 30 Jan 2023 | Finance Director |
| Matthew Oliver Donaldson | Non-Executive Director | 14 Sep 2022 | Non-Executive Director |
| Jeremy Paul Marsden | Non-Executive Director | 23 Nov 2022 | Non-Executive Director |
| Mark Townsend | Director (CEO) | 20 May 2024 | Director |
| Laura Mullaney | Director | 23 Oct 2025 | Director |
Former CEO Steve Marshall and co-founder Laura Benton were instrumental in the company’s formation and early expansion. The current leadership under CEO Mark Townsend reflects a strategic direction focused on digital transformation, AI-driven services, and strengthening Reassured’s position as the UK’s foremost protection broker.
How Much Capital Does Reassured Ltd Operate with and What Is Its Turnover?
While exact figures on capital and turnover are not disclosed in the public domain, Reassured Ltd’s impressive growth trajectory over the past 15+ years points to a high-performing financial model, backed by private equity investment from Bridgepoint Development Capital (since 2020).
Financial Highlights:
- Over £67 million paid out by insurer partners in 2024.
- 1 million+ customers served, with thousands more joining each month.
- Rapid expansion: From 1 office in 2009 to multiple offices across the UK, including Manchester, Portsmouth, Southampton, Bristol, and Chester.
- Multiple awards, including ‘Large Business of the Year’ and ‘Employer of the Year’.
These achievements underscore a well-capitalised and scalable business, demonstrating sustained growth in both customer base and financial health.
What Services and Features Does Reassured Ltd Offer?
Reassured Ltd offers a comprehensive range of protection products tailored to meet the diverse needs of individuals, families, and senior citizens across the UK.
These services are available through both advised and non-advised sales channels, ensuring flexibility and clarity for customers.
Core Services
| Service Type | Description |
| Level Term Life Insurance | Pays a fixed lump sum if the policyholder dies within a set term. |
| Decreasing Term Life | Cover that reduces over time, ideal for mortgages and diminishing debts. |
| Whole of Life Insurance | Provides lifelong cover with a guaranteed payout. |
| Over 50s Life Insurance | Guaranteed acceptance for UK residents aged 50–85, ideal for funeral costs. |
| Family Income Benefit | Provides monthly income instead of a lump sum for a specified term. |
| Critical Illness Cover | Covers major illnesses like cancer, stroke, or heart attack. |
| Income Protection | Pays a percentage of regular income if the policyholder cannot work. |
Key Features
- Free life insurance calculator: Helps estimate cover needs based on mortgage, living costs, debts, and childcare.
- Free trust-writing service: Ensures faster payout and helps mitigate inheritance tax.
- Dedicated impaired risk team: Expert support for applicants with pre-existing medical conditions.
- Buy cover online or over the phone: Flexible application methods to suit all preferences.
- FCA regulated: Adhering to the highest standards of compliance and customer care.
Insurer & Platform Partnerships
Reassured works with a trusted panel of providers and platforms to deliver maximum choice:
| Insurance Partners | Comparison Partners |
| Aviva | Go.Compare |
| Legal & General | Confused.com |
| LV= | Uswitch |
| Scottish Widows | Money.co.uk |
| Vitality | Beagle Street |
| Zurich | |
| SunLife |
With their blend of technology, human support, and financial expertise, Reassured offers a streamlined, personalised experience for every customer—whether it’s securing basic protection or navigating more complex policies.
What Do Customers Say About Reassured Ltd?
Customer satisfaction is a cornerstone of Reassured Ltd’s success. With an ‘Excellent’ rating on Trustpilot (4.8 out of 5 stars) based on over 91,000 verified reviews, Reassured has established itself as one of the most trusted life insurance brokers in the UK.
Trustpilot Highlights:
| Metric | Value |
| Overall Trustpilot Rating | 4.8 / 5 |
| Total Reviews | 91,431+ |
| Top Feedback Themes | Fast service, helpful staff, easy process |
Here are a few genuine customer sentiments shared on Trustpilot:
“So simple and easy. The advisor was helpful and explained everything clearly.”
– Verified customer, Oct 2025“They made what I thought would be a complicated process very straightforward. Excellent service.”
– Verified customer, Sept 2025“I’ve got peace of mind knowing my family is protected, and it didn’t break the bank.”
– Verified customer, July 2025
The overwhelmingly positive reviews reflect Reassured’s focus on making insurance accessible, affordable, and stress-free, regardless of the customer’s background or financial situation.
What Makes Reassured Ltd Stand Out in the UK Insurance Market?
Reassured isn’t just another life insurance broker, it’s a company that’s reshaping how protection products are delivered in the UK. Their commitment to innovation, partnership, and inclusivity sets them apart in a crowded financial services sector.
Distinctive Strengths:
| Area | Reassured’s Advantage |
| Technology Integration | AI-driven tools and digital trust forms for faster service |
| Award-Winning Culture | Recognised for team performance, employee experience, and growth |
| Advised & Non-Advised | Offers both regulated advice and factual guidance, customer’s choice |
| Nationwide Reach | Multiple offices across England and growing digital presence |
| Impaired Risk Expertise | Tailored policies for those with medical conditions or unique needs |
Additionally, Reassured regularly publishes educational content, tools like the life insurance calculator, and FAQs to empower customers with knowledge before they make a decision.
Their strategic partnerships with major comparison sites and insurers also ensure customers always have access to competitive pricing and comprehensive coverage options, all from a single, trusted source.
How Can You Contact Reassured Ltd?
Reassured maintains a customer-first approach with multiple communication channels available for inquiries, quotes, and support. Their UK-based customer service team operates weekdays and is ready to assist with policy queries, claims guidance, or general help.
Contact Information:
| Method | Details |
| Phone | 0808 239 3869 |
| customer.services@reassured.co.uk | |
| Website | www.reassured.co.uk |
| Postal | Belvedere House, Basing View, Basingstoke, RG21 4HG |
| Hours | Monday to Friday, 09:00 – 17:30 |
Whether you’re buying a new policy, reviewing your current plan, or simply seeking guidance, Reassured’s team offers expert and friendly support throughout the customer journey.
Why Choose Reassured Ltd?
With over 15 years of industry experience, award-winning service, and access to top-rated insurance providers, Reassured Ltd stands out as a dependable and customer-centric choice for life insurance in the UK.
Whether you’re a new parent, homeowner, over-50s customer, or someone with pre-existing medical conditions, Reassured makes it simpler, faster, and more affordable to find the right cover for your unique needs.
Compare quotes today and join over 1 million UK families who have chosen Reassured as their trusted life insurance broker.
