Who Is Staycations Direct Ltd and What Does the Company Do?
Staycations Direct Ltd is an active UK private limited company registered in Swaffham, Norfolk, operating within the holiday accommodation sector.
The company was incorporated on 8 April 2025 and is classified under business activity code 55209, covering other holiday and collective accommodation.
The business operates in an industry serving travellers seeking accommodation for short breaks, domestic holidays and temporary stays across the United Kingdom.
As demand for flexible UK holidays continues to influence the travel and hospitality sector, companies operating in this market have opportunities to serve both leisure travellers and accommodation owners.
The company operates within a sector that includes:
- Holiday homes and self-catering accommodation
- Short-term holiday accommodation
- Rural and coastal holiday properties
- Family and group accommodation
- Alternative and collective accommodation
- Domestic tourism and short-break stays
These categories describe the wider market associated with the company’s registered activity. Its precise accommodation portfolio and individual services have not been independently confirmed.
Although Staycations Direct Ltd is relatively new compared with established UK holiday accommodation operators, its active registration provides a formal corporate identity within the domestic travel industry.
Who Are the Key Directors and Officers at Staycations Direct Ltd?
Staycations Direct Ltd has a straightforward corporate management structure, with one active director listed in the public company register.
The company’s director is responsible for its statutory administration, corporate compliance and overall business oversight.
Current Director and Leadership Details
| Name | Position | Appointment Date | Details |
| Emma Wilson | Director | 8 April 2025 | Active director appointed when the company was incorporated |
| Emma Wilson | Person with Significant Control | 8 April 2025 | Holds 75% or more of the company’s shares and voting rights |
Emma Wilson is recorded as a British national residing in the United Kingdom. Her director identity verification is also recorded as completed.
As a person with significant control, Emma Wilson has substantial influence over the company’s ownership and decision-making structure.
The public register records her right to appoint or remove directors, alongside her significant shareholding and voting rights.
A single-director structure can enable streamlined decision-making, particularly during the early stages of business development.
However, the company’s internal management arrangements and operational staffing have not been publicly established.
What Are the Main Business Details of Staycations Direct Ltd?
Staycations Direct Ltd is registered in England and Wales as an active private limited company.
The business has its registered office in Norfolk, an established destination for domestic holidays, coastal breaks and countryside accommodation.
Staycations Direct Ltd Company Overview
| Detail | Information |
| Company Name | Staycations Direct Ltd |
| Company Number | 16374528 |
| Company Type | Private Limited Company |
| Company Status | Active |
| Incorporation Date | 8 April 2025 |
| Registered Office | Fitzroy House, 32 Market Place, Swaffham, Norfolk, PE37 7QH |
| Country of Registration | England and Wales |
| SIC Code | 55209 |
| Nature of Business | Other holiday and other collective accommodation |
| First Accounts Period Ending | 31 March 2026 |
| First Accounts Due | 31 December 2026 |
| Last Confirmation Statement | 7 April 2026 |
| Next Confirmation Statement Due | 21 April 2027 |
| Active Directors | 1 |
The company’s registered business classification places it within the accommodation industry rather than general travel agency operations.
This distinction is relevant because accommodation operators may have different responsibilities from companies that act solely as booking intermediaries.
The business submitted its confirmation statement for the period ending 7 April 2026, demonstrating that its annual corporate information was updated through the statutory filing process.
Its next major reporting requirement is the submission of its first annual accounts by 31 December 2026.
The registered address identifies the company’s official legal correspondence location. It does not necessarily represent a customer-facing office or a holiday accommodation property.
What Are the Capital and Turnover Details of Staycations Direct Ltd?
Staycations Direct Ltd was incorporated with an initial statement of capital of £10.
This represents its reported issued share capital at incorporation, rather than its turnover, available cash reserves or overall business valuation.
As of November 2026, the company’s first annual accounts are not yet due for submission, meaning reliable figures for revenue, operating profit and net assets are not available from its published accounts.
Financial and Filing Overview
| Financial Information | Available Details |
| Initial Share Capital | £10 |
| Annual Turnover | Not publicly confirmed |
| Net Profit | Not publicly confirmed |
| Total Assets | Not yet established from filed annual accounts |
| Total Liabilities | Not yet established from filed annual accounts |
| First Accounting Period End | 31 March 2026 |
| Accounts Filing Deadline | 31 December 2026 |
| Current Company Status | Active |
For a relatively young accommodation business, financial performance can depend on several operational factors:
- Occupancy rates and seasonal booking demand
- Accommodation management and maintenance costs
- Property availability and booking volumes
- Customer acquisition and advertising expenditure
- Administrative expenses and supplier agreements
- Customer satisfaction and repeat bookings
These factors are relevant to the wider holiday accommodation industry, although the company’s own commercial performance cannot currently be assessed against them.
The publication of its first accounts will provide additional statutory financial information, subject to the level of disclosure applicable to the company.
Until those figures become available, claims about the company’s profitability, financial strength or annual revenue would be premature.
What Services and Features Does Staycations Direct Ltd Offer?
Staycations Direct Ltd is formally classified as a holiday accommodation business. However, detailed public information about its confirmed services, property portfolio and booking arrangements is currently limited.
The company’s registered activity is associated with accommodation provision, which can encompass several types of short-term holiday stays.
Holiday Accommodation Services
The wider UK holiday accommodation market includes services such as:
- Self-Catering Accommodation: Independent properties where guests arrange their own meals and daily activities.
- Holiday Homes: Residential-style accommodation available for temporary leisure stays.
- Short-Break Accommodation: Properties suited to weekend breaks and shorter domestic holidays.
- Family Accommodation: Holiday properties designed to accommodate families or larger travelling groups.
- Countryside Retreats: Accommodation situated in rural destinations.
- Coastal Holiday Stays: Properties located near beaches and popular seaside destinations.
These are examples of accommodation categories within the company’s industry, not a verified list of properties or services supplied by Staycations Direct Ltd.
Accommodation Booking and Management
Holiday accommodation businesses may undertake several operational activities depending on their business model.
Such activities can include reservation administration, guest communications, property coordination and accommodation maintenance.
However, there is insufficient verified information to establish whether Staycations Direct Ltd operates as a direct accommodation provider, property manager or booking intermediary.
Customer Experience and Booking Considerations
When considering a reservation with any holiday accommodation operator, customers should examine:
- The full accommodation description and location
- Total booking costs and additional charges
- Cancellation and refund conditions
- Payment security and booking confirmation
- Check-in and check-out arrangements
- Property facilities and accessibility
- Customer support and complaint procedures
Customers should also confirm which legal company is responsible for their reservation.
This is especially important when an accommodation business uses a trading name that differs from its registered corporate name.
What Makes Staycations Direct Ltd Different from Other Holiday Accommodation Companies?
Staycations Direct Ltd operates within a competitive market that includes established holiday letting agencies, specialist property operators and online accommodation booking platforms.
Its comparatively recent incorporation and single-director management structure distinguish its corporate profile from that of larger accommodation businesses.
Several characteristics are identifiable from its public company information.
UK-Registered Business
The company is registered in England and Wales, providing an identifiable legal entity and statutory company number.
Active Corporate Status
Its active status confirms that the business remains registered and has not been recorded as dissolved.
Holiday Accommodation Classification
The company’s SIC registration identifies accommodation as its declared business activity.
Identifiable Management
The public company register identifies an active director and person with significant control.
Developing Financial Reporting History
The business has not yet reached its first annual accounts filing deadline, meaning its financial track record remains limited.
These characteristics establish the company’s legal and administrative profile. They do not independently demonstrate booking quality, customer satisfaction or competitive pricing.
No independently verified customer satisfaction score or substantial review history has been established for the company.
How Can You Contact Staycations Direct Ltd?
Staycations Direct Ltd has a registered office in Swaffham, Norfolk, which serves as its official corporate correspondence address.
Staycations Direct Ltd Contact Details
| Contact Type | Details |
| Registered Company Name | Staycations Direct Ltd |
| Registered Office | Fitzroy House, 32 Market Place, Swaffham, Norfolk, PE37 7QH |
| Location | Swaffham, Norfolk |
| Country | United Kingdom |
| Company Number | 16374528 |
| Telephone Number | Not independently verified |
| Customer Service Email | Not independently verified |
| Official Company Website | Not independently verified |
The registered office can be used for formal correspondence, although it should not automatically be treated as a walk-in customer service location.
What Should Customers Check Before Contacting the Company?
Customers looking to make a reservation or discuss an existing booking should first establish that the contact information belongs to the correct registered business.
Important checks include:
- Confirming the legal company name and registration number
- Checking whether the business is acting as a property owner or intermediary
- Requesting written booking terms and payment details
- Verifying the accommodation location before making payment
- Retaining booking confirmations and written correspondence
These checks are useful when dealing with newer accommodation businesses or when booking through unfamiliar platforms.
Why Should You Choose Staycations Direct Ltd?
Staycations Direct Ltd is an active UK-registered company within the holiday accommodation industry, with a clearly identifiable corporate structure and registered office.
Its business classification places it within a market that supports domestic tourism, leisure accommodation and short-term holiday stays.
The company’s principal identifiable characteristics include:
- Registration as an active UK private limited company
- A formal corporate identity established in April 2025
- A registered office in Swaffham, Norfolk
- A declared business activity covering holiday accommodation
- An identifiable director and ownership structure
- A confirmation statement submitted in April 2026
For customers considering the company, the next important step is to establish its current accommodation offering, commercial terms and customer service arrangements.
Because its detailed services, independent reviews and financial performance have not yet been verified, it would be inappropriate to recommend the company over established competitors solely on the basis of its corporate registration.
Nevertheless, Staycations Direct Ltd has an identifiable presence in the UK company register and a declared position within the holiday accommodation sector.
As the business develops and further information becomes available, its published accounts, accommodation offerings and customer feedback will provide a clearer picture of its operations and market position.
